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Zen and the Art of Persuasive Writing

David Weinzweig at X: I’m an appellate court judge. I’ve read thousands of briefs. Here’s what no one told you about persuasion and how to win.

Here’s what no one told you about persuasion and how to win. Judges check page length before reading a word. We read faster and with less attention.

We read faster and with less attention. We slow down and pay closer attention.

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