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Apple Computer's Different-Drummer "AI" Path Considered

The way, financially, for a company to win the ChatBot game in a profitability sense is—probably—not to play. Cupertino's AI contrarianism of betting on the device, not the cloud; and on the routinized use-case, not the wide-open ChatBot, is—probably—not just defensible as a bet, but a bet at favorable odds. ShareShare Brad DeLong's Grasping RealityThis at least looks, to me, relatively clear: Apple's AI strategy is not a problem.

ShareShare Brad DeLong's Grasping RealityThis at least looks, to me, relatively clear: Apple's AI strategy is not a problem. The company's bet on on-device channeled intelligence, its focus on privacy and user experience—are all, I think, not just defensible but shrewd choices. The trouble is execution.

The trouble is execution. Siri is still a punchline. Apple's AI features, when they appear, too often feel like demos or afterthoughts.

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