Can Google sustain itself this way, as it makes a very high stakes bet on transforming itself from gateway to gatekeeper. ShareShare Brad DeLong's Grasping RealityThis is, at some level, gonzo:Rich Holmes: Google is destroying its own business - and still winning : 'Google delivered an impressive earnings call that told a curious tale of a company that is both destroying itself and winning at the same time. Google users who encounter an AI summary are less likely to click on links than those who don't.
Google users who encounter an AI summary are less likely to click on links than those who don't. Just 8% of users who saw a page with an AI summary clicked on a link vs 15% who didn't. 26% of users ended their browser session after seeing the AI summary vs just 16% who saw pages without the summary.
26% of users ended their browser session after seeing the AI summary vs just 16% who saw pages without the summary. [And yet] search revenue hit a record $54. 2 billion in Q2, up 12% year-over-year.