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The Coldplay Kiss Cam and the Crushing Weight of Reputational Loss Aversion

SourceYou probably saw the clip of the Coldplay concert in Boston's Gillette Stadium. The camera panned to Astronomer CEO Andy Byron and his colleague Kristin Cabot, caught in mid-embrace. The moment they realized they were on screen, they ducked and covered their faces.

The moment they realized they were on screen, they ducked and covered their faces. "Oh, look at these two," said Chris Martin, the lead singer. "Either they're having an affair or they're just very shy.

"Either they're having an affair or they're just very shy. "It wasn't shyness. Within hours, internet sleuths figured out who they were, who they were both married to (not each other), and where they worked.

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